Sailing business - how can I reach retirees or downsizers? - best retirement savings for small business
I have a small business, which reduces a pensioner or sailing, and can still bring money to the bank. It take up is the perfect escape from the treadmill.
It would not everyone is a millionaire, but with the habit of saving sailing with a lot more compatible with.
How do I get this business off the retirees, baby boomers and downsize? I'm sure there are hundreds of people know who the navigation of the money instead of spending their savings, there do in retirement.
The company is so successful it was even in the segments of the trip was presented.
All suggestions on how to reach these people?
Sunday, January 10, 2010
Best Retirement Savings For Small Business Sailing Business - How Can I Reach Retirees Or Downsizers?
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1 comments:
Thank you for clarification, it actually changes the meaning of the question. What do you sell is a "retreat" or a company is sometimes called "lifestyle"
Take your lessons from the franchise activities - for the production of a location announced, then qualify and follow-up "mode. They drove through advertising space on the back of magazines - things like employer, The Wall Street Journal, etc. - have taken to have a magazine and see where your competitors are advertising, to see the response of your ads, such as. Also search for articles in journals of the veil (of course rules) and related fields. Also "demographic" Mags like AARP, etc . and "psychographic" as National Review, etc.
Study the concepts of direct response lead generation "models, this process is well developed and almost forumlaic.
Good luck,
Scott
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